Monday, November 1, 2010

Internship Skills- Response Essay

Internships are all about gaining practical experience before entering the real working world. There’s no better way to learn about the industry than actually delving into it and seeing firsthand what goes on in the world of PR. After having an amazing internship over the summer, I would probably be a little more choosey about selecting another internship. If I were to seek an internship at Intern Pursuit, I would make sure it would be with a company that I will actually learn from. I had the chance to see the ins and outs of PR in the entertainment industry and learned more in three months than I ever imagined. I would look for an internship that would allow me to exercise my knowledge of things I have learned about the industry. I’d be eager to take on more responsibilities and expand on what I already know and learn a variety of new things.
There are some specific skills I’d like to develop during an internship. I love writing and love being creative but something I would like to work on is writing press releases. It seems like writing those require a different and more specific kind of writing, something I need to be more educated in doing. Another skill I would want to develop is my use with Excel. It is something I have used for years on a basic level. During my internship over the summer I made a lot of spread sheets. I think it would be useful if I was a little bit more skillful with the use of Excel.
The skill I would like to develop the most is pitching. This is something that PR professionals have to do on a daily basis and is a huge part of the job. I was put into a situation where I had to make a pitch and was totally thrown for a loop trying to do this. I learned a lot in just that one situation but there seems to be a craft to pitching and selling an idea or story to the media. This is something I feel like I can be very good at once I develop the skills to do it in the right way.    

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